Should you respond to those solicitations saying they can delete 1-star reviews on Amazon for a fee? Don’t be fooled. Here’s what happened to one of my clients. A few days after a customer posted a horrible 1-star review (with photos!) on her only ASIN, she received an unsolicited contacted […]
Daily Archives: April 19, 2019
2 posts
I am often asked about brand gating on Amazon. While having a gated ASIN seems like a dream, it is not the key to developing a successful brand. Instead, gating promotes short-term thinking at the expense of real brand promotion. Here’s why. Amazon is an Open Catalog platform. Ever since […]