Should you respond to those solicitations saying they can delete 1-star reviews on Amazon for a fee? Don’t be fooled. Here’s what happened to one of my clients. A few days after a customer posted a horrible 1-star review (with photos!) on her only ASIN, she received an unsolicited contacted […]
Monthly Archives: April 2019
7 posts
I am often asked about brand gating on Amazon. While having a gated ASIN seems like a dream, it is not the key to developing a successful brand. Instead, gating promotes short-term thinking at the expense of real brand promotion. Here’s why. Amazon is an Open Catalog platform. Ever since […]
It is frightening to receive a cease and desist letter from lawyers or law firms. They threaten to sue you if you do not turn over confidential information and stop selling your product. How you handle a cease and desist threat can mean the difference between disaster or success. In […]
Hiring an Amazon-experienced lawyer to handle your appeals, POA’s, and key communications with Amazon is vital when legal issues are involved, like intellectual property, anti-competitive conduct, or when Amazon itself is not enforcing its own rules. In addition to their legal training, lawyers are experienced advocates for their clients. We […]
Amazon isn’t enforcing its rules against other sellers. How can I make Amazon enforce its own rules? I don’t need to tell you that Amazon is…shall we say, inconsistent, in enforcing of its own rules. Although it invites sellers to report rules violations, Amazon rarely takes action on seller vs. […]
Amazon seller account suspended? We can help.Appealing an account suspension to Seller Performance is difficult. If not done right, it could take weeks to restore your selling privileges. Your sellers account may be terminated if you don’t respond quickly and appropriately. While your selling privileges are removed, you are losing sales. […]
Amazon sellers face the threat of pirates and counterfeiters stealing the buy box with products that don’t match the listings. Sometimes rogue sellers use your copyrighted photos or duplicate ASINs to create their own listings. Amazon’s open catalog makes it easy for unscrupulous sellers to sell against your listings and enjoy the […]